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We created a prototype in an internal Hackathon and the response was phenomenal. Simply put, the deluge of text messages that an average consumer receives on a daily basis creates a very messy SMS inbox.After talking to several users it appeared that SMS handling was largely broken across most bundled SMS apps and that none of them were meeting the needs of these Indian consumers. In addition to these transactions, businesses have been using SMS for sending a promotional text messages to consumers in India.

This makes SMS the most inclusive medium of delivering information in India today.Most business and government transactions today trigger an SMS text message for confirmation of service. While smartphone penetration has been growing by leaps and bounds in India, the number of users who use feature phones is still staggeringly large. He explained how the app came to be, from an initial prototype in a hackathon to a full-fledged messaging client: I talked to Microsoft's Senior Program Manager Nikhil Verma, who led the team that created SMS Organizer. The option is disabled by default, so you don't necessarily have to link your Drive account to SMS Organizer if you're not going to use the restore feature. You'll be able to automatically back up messages to Google Drive - options range from manual, daily, weekly, and monthly - and restore them when moving to a new device. There are so many features in SMS Organizer that make it a robust messaging service, but the one that made me switch to the app is its backup option.

With reminders, automatic backups, and a dark theme, you don't need another messaging app. For OTPs, there's an added option that lets you automatically delete messages older than three days. For messages in the promotional tab and blocked messages, you can choose from either one week, month, or year, and the app will automatically delete messages based on your choice. You can also set up a message signature, and SMS Organizer comes with rules to automatically delete messages. Of course, you can configure the actions for either gesture from the settings. The default action for the swipe left gesture is to mark a message as read, and swiping right opens the Move To dialog box. The app also comes with swipe gestures, à la Outlook. If for some reason you want to enable notifications from the promotional tab, you can do so from the settings. Notifications for promotional texts are disabled by default, and as someone who receives a lot of spam, this is one of the best features in SMS Organizer. The personal tab is what shows up when you open the app, but you can change it to the transactional tab from the settings. The SMS tab is broken down into four categories - personal, transactional, promotional, and starred - and SMS Organizer automatically sorts incoming messages into the appropriate section. This feature isn't new - Xiaomi has been doing the same in its stock MIUI messaging app for a few years now, but with SMS Organizer you can use it on any device. For flights, SMS Organizer will surface the date and time as well as the booking reservation number, and for things like credit card bills, it will show the due date and the total amount due. The reminders feature is one that is particularly useful to me: it parses the information in the texts and creates cards with actionable data. Therefore, the app's main interface is split into four sections: texts, reminders, finance, and offers messages.

SMS Organizer is designed to cut through the clutter and provide a messaging experience that surfaces useful information at the top.